Old Howard

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  • RELATED LINKS:
  • Fred Allen
  • Yankee Magazine article
  • BFD report on the fire
  • SONG: "Some Coward Closed the Old Howard"
  • CINEMA TREASURES: Scollay Square Olympia
  • CINEMA TREASURES: The Casino Theater
  • CINEMA TREASURES: The Old Howard
 
The Old Howard
Old Howard 1880

Certainly the most famous theater in Scollay Square – perhaps in all of New England - was the Old Howard.  It is true that the Howard began life as a temple for a sect of people who believed that the world would end in April of 1844.  When the apocalypse didn’t occur, several church members (who had given up all their worldly possessions in preparation for their trip to heaven,) decided to recoup some of their losses – if not their dignity – by selling the property to Messers Boyd and Beard, who opened the theater in 1845, featuring Shakespeare and drawing room comedies.  Just four months after it opened the prediction of the sect came true – at least for their former temple – when the Howard burned down.  Encouraged by the tremendous box office, Boyd and Beard rebuilt in Quincy granite. (Courtesy of the Bostonian Society / Old State House)

Edwin Booth broadside poster for Old Howard

The fare at the rebuilt Old Howard was initially drawing room comedies, Shakespeare, and ballet.  Many of greatest stars of the stage played here, including Sarah Bernhardt, William MacReady, and members of the famous Booth family, including Edwin (whose playbill appears here courtesy of Donald and Eleanor) and young John Wilkes Booth, who played Hamlet at the Howard before becoming famous for a more nefarious deed in Washington in 1865.

Sarah Remond

Scollay Square's role in the Abolitionist movement has been well documented in Always Something Doing.  (William Lloyd Garrision published THE LIBERATOR here, and several buildings along Cornhill were said to have secret rooms in which runaway slaves hid as part of their trip along the underground railroad).  Thanks to a web site devoted to the Boston Women's Heritage Trail, we learned that Sarah Parker Remond, the grand-daughter of a free black who fought in the American Revolution, committed her first act of public resistance at the Howard Athenaeum. In 1853, Remond, who lived in Salem, had purchased tickets by mail for a performance at the Howard. When she arrived, the theater would not seat her in the seats she had paid for but, instead, made her sit in the segregated gallery. She refused, departed, and later sued the theater, winning $500 in damages. Remond went on to become an international anti-slavery lecturer. (Courtesy Boston Women's Heritage Trail)
 

Boston Post ad for Old Howard 1868
Beginning with the Irish in the 1840s immigrants began arriving in great numbers to Boston.  The Brahmins and bluebloods made haste for the upper parts of Beacon Hill and then Boston's new Back Bay.  This forced businesses in Scollay Square to adjust to their new clientele.  The Boston Athenaeum was no exception.  This ad, from August of 1868, signals the theater's switch from Shakespeare and Mozart to Burlesque.  The managers never looked back.
 
 

Charmion, female bodybuilder in late 1800s

This promotional postcard, sent by a visitor to this site, is of a performer named Charmion.  This is what we love about the Internet, because we were quickly able to find some fascinating background information from the Genealogy Project Page of Theodore J. Hull, including that her real name was Laverie Vallee.  The Hull project linked to a Strongman Collectibles web site, which features a page on Strongwomen - Charmion was just one of many - who appeared in Vaudeville.
 
 
 

Performance at the Old Howard, 1940s

A rare look inside the Old Howard.  No one seems really sure where the tradition of the front row being the place for bald-headed men, but even Thomas Alva Edison (who vacationed in Swampscott) wrote in his diary of a trip to the theater, “our seats were in the bald-headed section.”

Program from Old Howard 1952

From performer Terry Mixon (her stage name), who performed at the Old Howard from 1948 until it closed in 1953, comes this program circa 1951-52.  In her email, Terry wrote that "Madeline Mixon and I were billed as  'the Mixon Sisters' however Madeline was my mother and my father Edwin played trumpet in the band for Arthur Geissler.  We worked mostly through the south.  My Mom and Dad had been circus performers originally. My maternal grandparents had settled in Milton and my mother wanted to be closer to them and stay in one place instead of traveling all the time. So we wrote to the old Howard and got ourselves booked in there as chorus girls. We had been working with a dance group in Florida, The Dan Fitch Dancers and we had to travel all the time and that got tiresome."

Rose la Rose and Mattie Mixon

Terry also sent this picture from backstage at the Old Howard.  That's Rose la Rose seated, and Terry's Mom standing in the middle.  Terry wrote that "We liked the Howard because we had Sundays off and could spend time with family. Both my mother and I did scenes with the comics and we did a dance act when needed. Tap that is--- I eventually did start to strip occasionally as did a few of the other chorus girls. I worked with such comics as Al Rosen, Joey Cowan, Irving Benson, Bob Ferguson, and Mike Sachs. The theater would close for a few weeks each summer and we usually went back to Florida then to visit with my Dads family. My Dad had to wait for 6 months before he could take a steady job in the pit of the Howard. That was union rules. So he just did fill in gigs until his 6 months were up. It really was a nice arrangement for us as we could all be together."

Mattie and Terry Mixon and the Chorus line at the Old Howard, 1950s

This picture was sent to us by Lillyann Rose, who, just like Terry Mixon, had a mother, named Marge La Mont, who "trod the boards" at Boston's venerable Burlesque house.  (Lillyann was a performer, herself, at the Casino Theater on Hanover Street in Scollay Square.)  This picture was taken on October 30, 1950 backstage at the Old Howard.  From left to right in the back row we have Lola Marsh, Loretta West, Mattie Mixon, Toney Loup, and Barbara Louden.  In the front row are Babs Johnson, Marge La Mont, Terry Mixon, and Ruth Morgan.*

Clicker Joe

Marge LaMont's fourth husband was Old Howard regular who held the moniker "Clicker" Joe.  According to Lilly Ann, "He was my mother Margie's greatest fan and unless he was at work he never missed a show.  He got his name from a clicker he held in his left claw.  He had lost an arm in an industrial accident during World War Two.  So although he wa unable to applaud the clicker was loud enough to resound through the Old Howard Theater.  Also the comics loved him because he had a contagious loud laugh..."*

Rocky Marciano at the Old Howard

There is a long tradition of boxing greats "performing" at the Old Howard.  John L. Sullivan was a former World's Champion when he became a performer on the vaudeville circuit.  After his knockout of Joe Louis at Madison Square Garden in October of 1951, O.H. manager Al Somerby hired Brockton's own Rocky Marciano for a week's worth of shows.  According to James Calogero, who worked at the theater as a press agent, Marciano did three "shows" each day that week, consisting of his being "interviewed" on stage, then stepping into a ring for a three round sparring match with Jimmie Sauer (shown on Rocky's right, he was a veteran of about 100 fights in a lighter division).  According to Calogero, Marciano got $2,000 for the week, plus a percentage of the house.  This photo was taken between shows at the Old Howard.  A year later, in September of 1952 Marciano became the World Champion when he knocked out "Jersey" Joe Walcott.*

Lou Costello at the Old Howard

In this picture, according to Terry, is comic Jimmie Mathews and his straight man (whose name she can't remember.)  That's Lou Costello with his arm around Max Michaels (the stage manager) and the comic on the right is Benny "Wop" Moore.

Phil Silvers at the Old Howard

In this extraordinary photograph we see one of the greatest - the "Top Banana" himself, Phil Silvers, on stage at the Old Howard.  Oh, and the trumpet player in the "pit" is Terry's dad.  The O.H. really was a family affair for her!

Ticket office at the Old Howard

No wonder people lined up for tickets to the place where there was "Always Something Doing from 8 to 11."  Note that most of them (except for the sailor) are wearing ties, and that the women are wearing evening gowns and formal dresses.  (By the way, the fact that so many women were taken to the O.H. tells you an awful lot about the caliber of shows there...)

Terry Mixon

The very beautiful Terry Mixon, as she looked when she worked the Old Howard.  "I do miss the 'old' days at times," says Terry.  "It was not an easy job though as we did three shows a day and four on Friday and Saturday. The only night we got out at eleven was Monday night, we had rehearsals on Tues, Wednesday and Thursdays and of course the Midnight show on Fri and the fourth show at 10 on Saturday."

Lilly Ann Rose

Lillyann Rose, in her favorite pose, one that emulated her own favorite performer, Ann Corio.  After the Old Howard, Lillyann went on to become a radio broadcaster, a writer, a journalist, and a grandmother, her most favorite job!*

Sketch of Irma the Body
A visitor to this web site wrote that "I went to the Old Howard and the Casino in the late 40's and 50's. I took sketch pads and drew what interested me, on stage, or in the audience."  He was kind enough to attach one of his sketches, that of Irma the Body (real name: Mary Goodneighbor) who just happens to be the stripper who was caught on 16mm film by the Boston Vice squad.  That film led to an indecency hearing and eventually the closing of the Old Howard in 1953.

Frank Hatch and son at Old Howard

Nobody loved the Old Howard more than BBD&O ad man Francis W. Hatch.  This Harvard graduate went so far as to head an ad hoc committee, which included former performer Ann Corio, intent on restoring the theater to its former glory.  To promote the plan, Frank wrote an article for Yankee Magazine in July 1960, for which the above picture was taken.  That's Frank belting out a tune while his son plays the piano in the pit of the Old Howard!  The link to this wonderful article can be found here and at the bottom of this page.
 


Taken from the Frank Hatch article, this is the only known photograph of the inside of the Old Howard taken from the stage.
 

Old Howard Fire June 1961
Photo courtesy of the West End Museum

Less than a year after Hatch's article, on June 20, 1961, there was a disastrous fire at the Old Howard which prevented the restoration.  Conspiracy theories abound about who was responsible.  Despite the Fire Department's official report (click HERE to see it in its entirety) that concluded the blaze was of "undetermined origin," conspiracy theories abound.

Leave it to Frank Hatch to put the whole affair to music, in his now classic Some Coward Closed the Old Howard, which can be heard by clicking HERE.
 



David thanks both Terry and Lillyann for sharing their photographs and to everyone who has shared their treasured memories.

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