That BBD&O ad man Francis Hatch Jr. loved
the Old Howard is a fact. His devotion was deep, as
evidenced by his participation in the ill-fated "Save the
Old Howard Committe" and his part in the placement of the
commemorative plaque that still sits in Pemberton
Square. Frank went so far as to preach his devotion in
an homage - a plea, really to save her from the wrecking
ball - which was published in the July 1960 issue of Yankee
Magazine. The article was later reproduced by The
Boston Five Cents Savings Bank. We are pleased to be
able to present that booklet here, in its entirety.
Look at this remarkable photograph above, perhaps the
only known photograph of the theater taken FROM THE STAGE!
We are indeed indebted to Andrew McLellan (the source of
the booklet) for giving us
the opportunity to present it to you on this web site.